An exploratory study of casino customer loyalty programs

However, the value of customer loyalty programs has been questioned in part ... study identified and ranked casinos exhibiting the most effective loyalty and elite ...

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... This article aims to provide a summary review of what is already known about customer loyalty and id ... launched loyalty programs. ... An exploratory study.

Customer Loyalty in the Online Gambling Industry - ASBBS In the online gambling arena, consumer loyalty and patron tracking schemes ... The purpose of this exploratory study is to develop and empirically test a ... year, while the commercial casino industry generated 32 billion dollars in revenue. Measuring the effectiveness of casino promotions | Request PDF Another study on the effect of one US casino's loyalty programs on the loyalty ..... on the restaurant revenues of a Las Vegas hotel casino: An exploratory study.

Specifically, this study attempts to understand the market ... in terms of effectively designing complimentary reward programs and ... Problem Exploration .

An Exploratory Study Of Casino Customer Loyalty Programs, Cristina R. Crofts UNLV Theses, Dissertations, Professional Papers, and Capstones This study summarizes academic theories and industry applications related to customer loyalty programs, drawing on literature pertaining to reciprocity and resource theory, attitudinal loyalty, tiered loyalty programs, and reward type and timing.

The Effectiveness of Casino Loyalty Programs - Their ...

An Exploratory Study of Casino Customer Loyalty Programs. An Exploratory Study of Casino Customer Loyalty Programs 6 same brand-set purchasing, ... A qualitative analysis of the loyalty building attributes ... ... attributes of loyalty programs. Moreover, studies from the ... of customer loyalty programs have assessed ... exploratory study provide a ...